Yawn. This time it’s AT&T on their Yellow Pages site. It’ll be interesting to see if it does affect Yelp and similar sites. I’m not sure it will.
Will Bob and Marge from Akron Ohio really look up the Yellow Pages and think “ya know what hun, now that I’ve found the telephone number of a [...]
Category Archives: Reviewing
Another Review silo launches
February 15, 2007 – 10:36 pm
Understanding your competition
February 14, 2007 – 11:57 pm
Andy Sack recently wrote a superb blog post (and follow-up) on what Yelp did better than Judy’s Book. I not only admire his honesty and openness but also the clarity of his analysis. Yelp’s focus on a younger demographic and restaurant reviews proved far more fruitful than the wider net and older target audience of [...]
Important for all Review Sites
February 12, 2007 – 1:28 pm
E-consultancy has an article about the Times Online story on a new EU directive which may result in criminal prosecution for those who post false reviews about themselves, their products or services using false identities.
False reviews are a problem for any review site and are impossible to prevent. However the effect of it can be [...]
