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Posts Tagged ‘nielsen’



Word of Mouth Still Most Trusted Resource Says Nielsen

April 16th, 2012
trust-in-advertising

Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, shows that 92% of people trust recommendations from friends and family, followed closely by 70% trusting online reviews. Here are the highlight stats. Read the great piece about it over on Social Commerce Today. We've been in the […]

Consumer reviews and personal recommendations are as important as trusted brand reviews for Internet consumers

July 12th, 2009

We've seen it growing year by year but the latest Nielsen research really drives it home. There is a great piece about it over on Computerworld. Consumer reviews and personal recommendations are as important as trusted brand reviews for Internet consumers. The Nielsen survey, the largest of its kind, shows that 90 percent of Internet […]